Custom branding

Project Scope

Nakia Gray of Gray Legal came to us with a desire to rebrand her digital legal template shop. She'd had her branding done not too long ago, but wasn't really in love with anything other than the color palette. So we kept the color palette and reworked her logos and type suite to better reflect the value she provides to her clients.

Starting with strategy, we focused on elevating the look and feel of her branding while also making it feel of-a-piece with her larger, umbrella brand, Gray Legal.

To marry the firm's legal prowess with Nakia's skills as a business strategist and coach, we focused her branding on the idea of a fingerprint — denoting the protections she helps businesses secure and also the unique business fingerprints she helps her clients architect every day.

Locked & Lawyered

Legal / attorney / lawyer
Business strategy / coaching

client industry