Watch Me Walkthrough the Workbook
no design degree, 5-step funnel, or 4-figure investment required
Say "see ya" to brand confusion and "hey there" to a confident, cohesive DIY brand—
You don’t need a full rebrand or a fancy design studio to get a brand that feels like you—and connects like crazy.
What you do need? Clarity. Consistency. And a little creative support to get it all out of your head and into the world.
That’s exactly what the Brand Builder Workbook + Mini Course delivers.
Whether you're just getting started or finally upgrading from that duct-taped DIY situation you've been dragging around like an albatross around your neck, this self-paced toolkit walks you through the essential decisions that make or break your brand: your message, your visuals, your vibe.
see ya
hey there
Wasting hours toggling between Canva and your website, second-guessing every color and font.
Feeling scattered, unsure how to explain what you do or who it’s for in a compelling way.
Procrastinating because everything feels "meh" and you don't want to launch until it looks right.
Right Now, You're Probably:
created from
experience
made to save you
tons of time
built with
proven strategy
designed for
entrepreneurs
Helping you build a brand as legit as your business. Because showing up with confidence changes everything.
I know firsthand what it’s like to be sitting on good ideas and big dreams—but feel held back by a brand that doesn’t reflect what you bring to the table.
When I started Huckleberry Creative, I was working full time, side hustling nights and weekends, and cobbling together a brand that was “good enough.” Except it wasn’t. It held me back from showing up. From pitching myself. From scaling.
Eventually I realized that waiting on perfect was just keeping me small. So I built this system to help people like you create a smart, strategic brand foundation—without the drama, the tech headaches, or the price tag.
And let me be clear: This isn't fluff. This is the same framework I use with my custom clients. The same one I used to grow my own studio. Now in your hands.
My Story *or* How a Real-Life Brand Designer Struggled to Brand Her Business
“I had resigned myself to this process being super stressful, and instead it was the most easeful thing ever.”
❤️
“It's really been the icing on the cake to the whole 'starting a business' thing.”
🔥
“This seriously looks AMAZING.”
❤️
“It’s so happy and warm and just feels so authentic to us. Thank you!”
“Upon completion, it's given me peace of mind and confidence in my new business which I am so grateful for!”
❤️
“With the site up and running [...] it’s already getting visibility… and kudos.”
❤️
“It really is perfect and everything I could have wanted!! Thank you!”
🔥
“Just wanted you to know every time I go to our website I catch myself smiling from ear to ear.”
❤️
“This is the most beautiful, perfect thing I have ever seen.”
“Perfection!!”
🔥
“People are blown away.”
❤️
From big-picture clarity to small-but-mighty details, the Brand Builder Workbook + Mini Course walks you through everything you need to build a cohesive, confidence-boosting DIY brand.
First, you’ll lay the groundwork with exercises to define your mission, audience, values, personality, and voice. You’ll pin down what makes your brand you—and why that matters.
From there, we’ll move into visuals: choosing colors, fonts, and logo ideas that don’t just look good, but actually mean something to your brand. And yes, there’s plenty of hand-holding (the good kind) along the way.
Then, it’s time to bring your brand to life. The workbook will guide you through setting up your Canva brand hub with all your new branding so you never have to second-guess your brand decisions again.
You’ll also get access to a short-and-sweet video library that breaks down key concepts, plus AI-powered prompts to help you get unstuck when you hit a wall. The whole thing is built to help you start showing up with more clarity, more consistency, and some serious main character energy.
Language + Lexicon
Brand Personality + Voice
What You Stand For
Client Personas
Brand Positioning
Here's What We'll Cover
Color Palettes + Fonts
Brand Imagery
Creating an MVP Wordmark Logo
Setting Up Your Canva Brand Hub
Create visuals and content with zero second-guessing
POSSIBILITY #3
Attract aligned clients who say "you read my mind!"
POSSIBILITY #2
Finally launch that site, product, or offer without cringing
POSSIBILITY #1
What Could You Do with a Clear, Confident Brand?
or better yet, what couldn't you do?
Once the foundational pieces of your brand are in place, the rest of your business starts to click into place, too.
Imagine the possibilities...
Start showing up in places you'd been afraid to show up before because now you feel ready.
POSSIBILITY #6
Make decisions faster, market with more ease, and show up with more confidence
POSSIBILITY #5
Feel legit when you talk about what you do (even at awkward networking events)
POSSIBILITY #4
The Brand Builder Workbook + Mini Course helps you get there in as little as one weekend.
You already have a fully developed brand strategy and just need a visual upgrade
You’re not ready to carve out a few hours to work through the process
You want a full-service design experience with a designer doing all the work
Maybe not, if:
You’re tired of winging it and want clear direction
You’re pivoting or niching and want to refresh your brand before you relaunch
You’re an early-stage entrepreneur or service provider who wants a legit brand but isn’t ready for custom design (yet)
Probably yes, if:
Is the Brand Builder Workbook & Mini Course Right for You?
In other words? Everything you need to build a strong DIY brand, minus the trial-and-error, design meltdowns, and identity crises.
Built-in check-ins and reflection prompts to make sure everything aligns with your goals and feels like you.
A flexible approach that works whether you're starting from scratch or refining what you already have in place.
A short-and-sweet video tutorial library to show you how to bring it all to life and make sure you never feel alone in your upgrade.
AI-powered prompts to help you get unstuck and generate lots of great ideas even when you're drawing a blank.
Real-world examples to help you confidently apply your new brand voice and visuals across platforms.
Visual brand-building guidance to help you confidently choose colors and fonts and even create a simple logo suite.
A 20+ page interactive workbook that walks you through defining your core message, ideal audience, values, and personality.
Inside the Workbook + Mini-Course, You'll Find:
All that combined means you’ll walk away with:
How Can You Go from a DIY Disaster to a DIY Pro? Let's Break It Down
DIY doesn’t have to mean "cheap" or "inconsistent." With the right tools and guidance, you can absolutely create a brand that looks sharp, feels like you, and actually does its job.
That’s what this workbook + course gives you.
01 // define your foundations
02 // craft your visuals
03 // bring it all together
04 // implement with confidence
“I had resigned myself to this process being super stressful, and instead it was the most easeful thing ever.”
❤️
“This is hands down one of the best investments I've made in my business.”
🔥
“It’s so happy and warm and just feels so authentic to us. Thank you!”
❤️
“Seriously I cannot thank you enough. I’m so grateful and truly feel like our brand + site reflect who we are. You’re the best.”
“Just wanted you to know every time I go to our website I catch myself smiling from ear to ear.”
🙏🏻
“Upon completion, it's given me peace of mind and confidence in my new business which I am so grateful for!”
❤️
“I’ve gotten more than a dozen direct messages just gushing over the new brand. More like more than 20.”
🔥
“It's really been the icing on the cake to the whole 'starting a business' thing.”
❤️
“I’m OBSESSSSSSSSSSED 😍”
“This process was so much more fun than I thought it would be!”
🔥
“People are blown away.”
😍
What They're Saying
Why Trust Me with Your Brand?
Hi, I’m Jess, the founder and creative director of Huckleberry Creative. With over a decade of corporate marketing experience and four years running my own studio, I’ve helped dozens of entrepreneurs transform their brands from DIY to professional.
I created The Brand Builder Workbook and Mini Course because I know what it’s like to feel stuck between big dreams and limited resources. This toolkit combines everything I’ve learned about building polished, cohesive brands — without the overwhelm or custom price tag — so you can grow your business with confidence and clarity.
My goal: to be your design ally.
The Huckleberry Creative Commitment to You
I get it — investing in your business can feel like a big leap, and you want to make sure it’s the right one. That’s why I stand fully behind The Brand Builder Workbook & Mini Course.
Here’s how it works: if you dive in, put in the work, and don’t feel like you’ve gained the clarity and tools to build your dream brand, I’ve got your back. Simply shoot us an email with proof that you watched all the tutorial videos and completed your workbook within 30 days of your purchase, and a quick note about where things didn’t click for you (so we can continue to improve). First, we’ll try to work with you to get over any barriers if we can, but if it’s still not a fit, I’ll happily refund your purchase—because if you’re not winning, neither am I.
That’s how confident I am that this toolkit will help you create a brand that feels as polished and legit as your business is.
Read the full terms & conditions.
Frequently
Asked
Questions
Not at all. This was made for regular humans, not designers or branding experts. If you’ve ever used Canva to make a social post, opened up a Google Doc, or watched a how-to video on YouTube, you’re more than qualified.
The content is beginner-friendly but still strategic, so you’ll walk away with a legit, professional brand—without having to decode design jargon or figure it out all on your own.
You can realistically finish the full workbook and mini course in one weekend if you’re focused—plenty of users block off a Saturday and Sunday to knock it out. That said, there’s no pressure.
You can also chip away at it over time, doing a section or two each week until it’s done. It’s designed to be flexible, so you can move through it quickly or treat it like a slower, more intentional brand refresh.
You’ll need to access a Google Doc and make a copy into your own Google Drive account to use the workbook. You’ll also need internet access to watch the mini course videos.
If you want to implement your visuals right away, access to Canva or another design tool is helpful—but not required. You can do the foundational brand strategy work before ever touching design software.
Definitely. Many people use this when they’ve got some brand pieces—like a logo or color palette—but feel like things aren’t totally clicking.
The workbook helps you zoom out and make sure your visuals, messaging, and overall vibe actually reflect your goals and resonate with the people you’re trying to reach. It’s perfect for patching gaps, realigning your brand direction, or upgrading what’s already there.
