Custom Branding

Project Scope

Danielle Edney is a realtor based in Los Angeles, California, who specializing in helping her clients buy, sell, and invest in property in the city of angels. With an ambitious goal to grow her revenue 2x in the coming year, she reached out to me to help her elevate her brand essence to attract more and more affluent clientele. 

Understanding Danielle's focus on luxury and ease for her clients, we developed a brand that feels upscale, differentiated, and established, using the brands of Rodeo Drive's infamous shopping strip as inspiration for many of our choices. 

Over the course of about three months, we worked together to architect a new brand vision inclusive of an entirely new logo suite, typography, color palette, and curated brand assets.

Danielle Edney Homes

Real Estate

client industry