Why You’re Struggling with Visibility in Your Business And How a Strong Brand Can Help

As a small business owner, you know that visibility is important. But, if you’re anything like me, you may be struggling to prioritize it as much as you could be. With everything else going on in our business (client delivery, financial reporting, taxes, team management, etc.), it can be easy to let visibility slip to the back burner. Especially when you’re dealing with mindset issues around showing up.

It’s natural to feel overwhelmed or uncertain when it comes to visibility. You may worry your message won’t resonate or whether the work you do will deliver the ROI you’re looking for. However, I’ve seen time and time again with my clients how investing in the development of a strong brand can actually help you overcome the barriers holding you back from being as visible as you could be in your business. 

And there’s data to support the fact that there is, in fact, a great deal of ROI to be had from a strong, visible brand. For example:

• More than half (55%) of consumers say they discover new products and services on social media.
• 88% of consumers say authenticity is a key factor when deciding what brands they like and support. 
• The use of a signature color can increase brand recognition by 80 percent. 
• Two-thirds of consumers think transparency is one of the most attractive qualities in a brand.
• 77 percent of consumers buy from brands that share the same values as they do.
• 61% of people are more likely to buy from companies that deliver unique content.
• Consistently presented brands are 3.5 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation.
• 86% of consumers prefer an authentic and honest brand personality on social networks.

5 Mindset Issues That Might Be Negatively Impacting Your Visibility

In the following paragraphs, I’ve come up with five mindset issues many entrepreneurs deal with and provided details as to how a strong brand can help overcome them.

1. Fear of Failure

One of the most common mindset issues entrepreneurs face is the fear of failure. Starting a business can be a daunting task, and the fear of not living up to your potential can be paralyzing. With a strong brand, though, you build confidence by creating a clear identity and message that resonates with your target audience. In time, you’ll begin to feel more secure in your business’s value proposition, which can go a long way toward overcoming any fear that might be lingering in your subconscious (or conscious) mind.

2. Impostor Syndrome

Another common mindset issue for entrepreneurs is impostor syndrome. You may doubt your own abilities and experience or even sometimes feel like you’re not qualified to run your own business. We’ve all been there! When you undertake strategic (re)branding, you will be asked to define the unique strengths and qualities you bring to the table, helping to nip that imposter syndrome in the bud.  By communicating your values, vision, and purpose effectively, you’ll feel more confident in your business’s potential and better equipped to articulate your value proposition clearly and effectively. 

3. Perfectionism

Can we talk about perfectionism for a sec? Oof. Do I fall prey to this one. We’ve all been stuck in analysis paralysis, trying to make sure every little thing about our brands feel perfect before we share – whether it’s a blog, a social post, or a podcast episode, etc. However, a strong brand can help you feel more prepared to jump into the deep end. When your brand messaging is clear and your visual identity is on point, perfectionism just loses its influence. Plus, most of my clients opt to incorporate brand assets like social templates or other collateral into their branding project that equips them to create content more quickly without having to worry whether what they are sharing looks good or is on brand.

4. Comparisonitis

Let’s be real. We’ve all done it – scrolled on our phones and compared ourselves to the accounts we see. Even though we know social media isn’t real life, this kind of comparison can still lead to feelings of inadequacy or inferiority. How do I measure up? When you differentiate your business from competitors by defining and articulating your unique value proposition and creating a clear brand message that resonates with your people, you are better able to stop comparing yourself to everyone around you and focus on the strengths and qualities that make you unique and will help you grow your brand in the long term.

5. Time Management and Overwhelm

As entrepreneurs, we wear so many hats and have countless responsibilities, which can make it challenging to prioritize visibility, even though we know it’s important. The thought of adding one more thing to your plate might feel overwhelming, and you may be struggling to find the time and energy you wish you had to promote your business. The process of developing your brand can minimize some of this overwhelm by clarifying who you are, what you do, and who you help. It becomes easier and takes less time to put together a social post or write a blog because you are crystal clear on what your brand stands for.

The Power of a Strong Brand

We all know that visibility is one of keys to running a successful, sustainable business. However, entrepreneurs often struggle to stand out from their competitors. Building a strong brand can help overcome these challenges by helping you overcome some of the mind trash you have around visibility. By clearly identifying and articulating your unique value proposition across all channels, you’ll build a brand that resonates with your ideal customers and supports your business as you grow and scale.

Investing in a strong brand is not just about creating a logo or designing a website. It’s about defining the essence of your business and communicating that essence in a way that resonates with your target audience. In today’s fast-paced business world, it’s more important than ever to invest in a strong brand that helps you to stand out from the crowd.