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Using Templates
Technical How-Tos
Biz Strategy & Growth
Design & Aesthetics
Messaging & Copy

Growing your business is hard enough without trying to DIY your brand and website alone. 

Hey. I'm Jess.

Welcome to the Blog

Brand Quizzes

9 Quick Fixes to Make Your Website Better Today

Biz Strategy & Growth, Design & Aesthetics, Messaging & Copy

If you’re like most business owners, you know your website needs some work, but with everything else on your plate, you just don’t have time to do anything about it. 

That’s why today we’re dropping some knowledge that will help you make simple tweaks to your website with near-immediate impact. Real talk — you could accomplish everything on this list in less than a day. Or you could outsource it to your VA. Either way, you’re in for some major improvements with minimal lift.

9 Quick Fixes to Make Your Website Better

  1. Put your value proposition or unique selling proposition (or whatever you want to call it) in a prominent place on your home page. Give people a reason to work with you!
  2. Make sure you have a clear call to action (CTA) button on every page. But no more than one because you don’t want to confuse your visitors with too many choices.
  3. Use first-person point of view in your CTAs to help people take action (Give ME the Guide!, I Want to Know More, etc.).
  4. Use a contrasting color on your buttons so they stand out. If most of your site is blue, try a yellow or coral CTA. You want them to POP! 
  5. Include at least one section of social proof (testimonials, logos, credentials, pictures of your face, user-generated content, case studies, or client results) on every page.
  6. Make sure your most important points or messaging are visible above the fold on each page. If a visitor landed on your page but didn’t scroll down, would they know what you do and how you can help?
  7. Never underestimate the power of white space. Crowding too many images or too much text on a page can make visitors feel claustrophobic. Wherever possible, increase the padding and margins on your site to give your content some breathing room.
  8. If you haven’t already, add metadata on the back end of your website. Take a few minutes to add a page title and meta description for each page. It’ll work wonders for your SEO.
  9. Add a favicon. This is just a nice, easy pop of branding for your website. So that rather than a generic icon of the earth, visitors get a glimpse of your logo. 

Keep in mind that DIY websites can actually cost small businesses a lot in the long run. The fixes outlined above will definitely get you some quick wins, but there’s no substitute for working with experienced professionals who can help you craft copy that converts and create design that inspires. 

Okay, we’re a little bit biased. But it’s true.