Sign up now

The 5-Day Gut Check Your Brand Email Challenge

free resource

Using Templates
Technical How-Tos
Biz Strategy & Growth
Design & Aesthetics
Messaging & Copy

Growing your business is hard enough without trying to DIY your brand and website alone. 

Hey. I'm Jess.

Welcome to the Blog

Brand Quizzes

Brand Assessment: Discover Your “The Office” Brand Persona

Biz Strategy & Growth, Brand Quizzes

Are you ready to discover which character from “The Office” best represents your brand’s unique persona? Whether you’re a quirky Michael Scott, a pragmatic Jim Halpert, or a creative Pam Beasley, this assessment will offer you invaluable insights into your business’s strengths, challenges, and potential growth strategies.

Why Take This Assessment?

Understanding your brand’s identity is key to connecting with your audience, differentiating yourself from competitors, and navigating the challenges of entrepreneurship. Inspired by the characters of “The Office,” this assessment goes beyond the surface to match your business practices, goals, and philosophies with a character from the show known for its insightful, albeit humorous, take on workplace dynamics and personalities.

How It Works:

  • Step 1: Answer 10 carefully crafted questions about your business, focusing on leadership, customer service, innovation, and more.
  • Step 2: Tally your answers to see which character you align with: Michael Scott, Jim Halpert, Pam Beasley, Dwight Schrute, Angela Martin, Kelly Kapoor, or Ryan Howard.
  • Step 3: Receive a detailed analysis of your brand persona, including suggestions for auditing your brand’s strengths.

What You’ll Gain:

  • Deep Insights: Uncover the core traits of your brand’s personality and how they influence your business decisions and customer relationships.
  • Actionable Strategies: Get specific recommendations for leveraging your brand’s strengths and addressing its challenges.
  • A Bit of Fun: Let’s face it—business can be serious, but finding out your brand’s persona through the lens of “The Office” adds a touch of humor and relatability to the entrepreneurial journey.

Whether you’re leading your team with the optimism of Michael Scott, the rationality of Jim Halpert, or the artistic sensibility of Pam Beasley, this assessment will provide you with a roadmap for embracing your unique brand identity and steering your business towards even greater success.

Ready to find out which “The Office” character you are? Take the assessment now and unlock the secrets to your brand’s success!