Let’s cut to the chase: if your brand is still being held together with duct tape and DIY, it’s time for a glow-up. 

But if you’re ready to take your business from “making it work” to “working it like a pro,” we need to talk about brand consistency.

Consistency isn’t just a buzzword—it’s what makes your business look as legit as it is. If your website, social media, client deliverables, and emails all look like they were made by a handful of different people (or worse, at different times of the night during a caffeine-fueled panic), you’re missing out on a big opportunity to inspire trust and confidence.

Spoiler alert: It’s templates. The opportunity is coordinated templates for your brand.

Why Consistency is Basically Your Brand’s Best Friend

Think of your favorite brands. Whether you’re scrolling through Instagram or opening one of their emails, you know it’s them. That’s not by accident—it’s consistency in action. A cohesive brand makes you look professional and put-together, which builds trust and makes people way more likely to buy what you’re selling.

But if your brand shows up in different outfits for every occasion (one look for social media, another for your website, and something totally random for emails), it’s confusing. 

Templates to the Rescue (Goodbye, Duct-Tape Solutions)

The easiest way to build that consistency without hiring a full in-house marketing team? Coordinated templates. Templates are like the wardrobe staples of your brand—they make it easy to look polished without having to figure out what to wear (or design) every single time. 

Going into developing the products for our template shop, I knew that I wanted to center everything around coordinated collections that could essentially deliver a polished brand experience right out of the box. 

Even as a designer, this is something I was looking for in the early days of my business, but could never find. Sure, I could have designed something myself, but I didn’t have the time as I was always knee-deep in client delivery work. Maybe that sounds familiar to you?

Anyway, here’s what a collection of coordinated brand-building templates includes at Huckleberry Creative:

• Premium Website Templates (Showit): The linchpin of your brand and business, your website obviously has to be included here. I love Showit for the ease of use and the ability for my clients to maintain their own sites. That’s why we built our templates for this platform—they make it easy to keep your online presence looking flawless. These templates are fully customizable but keep your brand’s look consistent across every page, making sure visitors don’t feel discombobulated as they click through. Because nothing says “trusted provider” like an easy-to-navigate, professionally designed website.
• Fully-Editable Brand Kit (Canva): Your brand is the foundation of your entire visual identity—think logos, color schemes, fonts, and other elements that make your business truly memorable and recognizable. With a fully-editable Canva brand kit, you can quickly elevate your branding without the investment of time and money that comes with fully custom design. No more wondering if you got the right shade of blue or accidentally using five different fonts across your materials. 
• Social Media Templates (Canva): Your Instagram grid shouldn’t look like a mismatched quilt of random designs. With coordinated Canva templates, every post, story, and highlight will look like it’s part of the same conversation as your brand and website. You’ll finally have a grid that says, “This brand knows what’s up,” not, “I threw this together five minutes before it was posted.”
• Client Deliverable Templates (Canva): Think about the experience your clients have when they see a presentation, proposal, lead magnet, or workbook from you. If it looks good and feels consistent with your branding, they’re more likely to feel like they’re in good hands. Canva templates let you create sleek, professional-looking documents that match your brand, making you look like the polished pro you are—no more cobbling together random fonts and colors.
• Email Templates (Flodesk): Let’s talk about your emails. If they’re still looking like the digital equivalent of a ransom note or if you’re relying on ugly text-only versions every time, it’s time to level up. Flodesk templates allow you to create beautifully branded emails that people actually want to open. And since your audience probably gets 57 marketing emails a day, standing out with a consistent look is crucial.

The Perks of Going Pro with Coordinated Templates

Using coordinated templates doesn’t just save you time (although, trust me, it will)—it elevates your entire business. Suddenly, you’re not just another business out there hustling; you’re a brand. A recognizable, trust-inspiring, “I want what they have” kind of brand.

Imagine this: someone follows you on Instagram, clicks through to your website, signs up for your emails, and receives their first client deliverable—all without getting whiplash from inconsistent branding. That’s the power of coordination, my friend. When everything feels aligned, your clients and customers feel more confident in choosing you.

Ready to Ditch the DIY Approach?

You’ve already done the hard work of building a successful business—now it’s time for your brand to keep up. Whether you’re still DIY-ing or you’ve got a few templates in the mix but nothing coordinated, this is your moment. You deserve a brand that feels as polished and professional as the business you’ve built.

And if you’re ready to stop piecing things together (because mediocre isn’t your vibe, right?), visit our shop for beautiful, intentionally designed template collections that will knock your socks off while making your life easier.